Category: People

  • Our 2016 U.S. Visit: Meeting Clients, Strengthening Bonds

    Our 2016 U.S. Visit: Meeting Clients, Strengthening Bonds

    In 2016, my partner Rajiv and I (Sharan) traveled from Mohali, India to the United States to meet our clients in person and explore new opportunities. While most of our work happens remotely, we’ve always believed that great working relationships are built on trust, and nothing strengthens that more than spending real time together.

    Boston – Longest Standing Client

    Our first stop was Boston, where we met a client we’ve now worked with for over 13 years. We stayed in the scenic town of Plymouth, took in the coastal views, and visited the historic Plymouth Rock. During our visit, we spent a full day at the client’s office, meeting their team and discussing how to work more smoothly and collaboratively. We went to see his son’s soccer match. We also had the pleasure of joining the client and their family for dinner, which made the whole experience feel more personal than transactional.


    Portland – Turning Point in a Sporadic Partnership

    Next, we flew to Portland, Oregon to meet another client. Until that point, we had worked with them on and off. This visit turned things around. We spent time at their office, had a team lunch, and discussed upcoming projects. Since then, we’ve been their primary development partner, and that relationship has only grown stronger over the years.


    Los Angeles – From Early Days to New Beginnings

    Our final stop was in the Los Angeles area, near Riverside, where we met one of our earliest clients from our days on Guru.com. We visited his coworking space, caught up on current projects, and talked about long-term goals. We also made time to see some of LA’s most iconic spots like Venice Beach, Beverly Hills, and Hollywood Boulevard. During our stay, we also met with a few prospective clients, which helped open new doors for future collaborations.

    A Short Trip with a Long-Lasting Impact

    Although the trip was short, it had a lasting effect on how we work and how we think about our client relationships. Meeting people in person gave us deeper insight into their businesses and allowed us to plan better, collaborate more efficiently, and connect beyond emails and Zoom calls. We returned to India with stronger bonds, new opportunities, and a renewed sense of purpose.

    This visit reinforced something we’ve always believed in: behind every successful remote partnership is a foundation of trust, clear communication, and mutual respect.

  • How to Scale Your Agency’s Development Capabilities Without Hiring In-House

    How to Scale Your Agency’s Development Capabilities Without Hiring In-House

    When speaking with one of our long-time agency clients recently, he shared something that really stuck:

    “Working with your team for the past 10 years has been one of the best business decisions I’ve made.”

    Instead of hiring in-house developers, he’s relied on us to handle all his development work—and as a result, he’s been able to keep his client rates steady, ditch his office lease to work from home, and avoid fixed overheads entirely. He only pays when there’s actual work to be done. And most importantly, he told us, “the quality of work has only improved over time.”

    As a design or marketing agency, you know the pain: your pipeline is full, deadlines are tight, and you’re constantly weighing whether to hire another developer or stretch your current team just a little bit more.

    But hiring in-house comes with overhead, onboarding delays, and long-term commitments—even when all you need is reliable, flexible development bandwidth.

    The good news? In 2025, it’s entirely possible to scale your agency’s development capabilities without increasing your payroll. In this post, we’ll explore how to do just that—sustainably, profitably, and without sacrificing quality.

    Understand When NOT to Hire In-House

    Hiring an internal developer makes sense when:

    • You need someone embedded in daily creative work
    • You’re building a proprietary product

    But for most agencies, especially those focused on design, development, branding, marketing, or content, hiring in-house developers often means:

    • Paying for full-time devs when work is project-based
    • Spending time managing tasks outside your core strength
    • Getting stuck with specialized talent that may not scale (e.g., hiring a Laravel dev when your next project is in Django)

    Instead, agencies need development capacity that can scale up and down based on demand, without adding permanent headcount.

    Embrace the Power of White-Label Development

    White-label or outsourced development partners allow you to deliver projects under your brand without building an internal tech team.

    Benefits:

    • On-demand expertise: Access to developers across stacks (Laravel, WordPress, React, Python, etc.) without hiring each specialty
    • Cost-effective: Pay only for the hours or projects you need
    • No training required: You get professionals who are already up to speed
    • Faster delivery: Most experienced partners plug directly into your process

    Many agencies today operate like full-service studios while quietly outsourcing 50–80% of their technical execution. Clients still get great results, without the agency having to hire developers, DevOps engineers, QA testers, and so on.

    Choose a Technical Partner—Not Just a Vendor

    Not all outsourcing is equal. The key is finding a partner who:

    • Understands agency workflows (sprint-based design cycles, client sign-offs, versioned revisions)
    • Is stack-flexible and up-to-date (e.g., familiar with headless CMS, Generative AI, n8n automation, etc.)
    • Can work quietly under your brand or directly with your client team
    • Offers both project-managed and direct-dev access depending on your preference

    At Cybertron Technologies, for example, we work with several US-based agencies as their invisible dev team – delivering everything from custom CMS builds to AI-driven tools, all white-labeled.

    Use the Right Tools to Stay in Sync

    One of the fears of outsourcing is losing control. But with modern collaboration tools, remote partners can fit into your systems as if they were internal team members.

    Here’s what high-functioning outsourced dev teams often use:

    • ClickUp / Jira / Trello for task tracking
    • Slack or Teams for daily communication
    • Staging servers with Git-based CI/CD
    • Figma / Zeplin handoff tools
    • Regular sprint calls or async standups

    A good partner will adapt to your system—not force their own.

    Start With Modular or Overflow Work

    Not ready to outsource an entire build? Start with:

    • Front-end slicing (turning your Figma designs into code)
    • CMS integration (e.g., setting up WordPress, ExpressionEngine, or Craft CMS)
    • QA & Testing
    • Automation (n8n, Zapier, Airtable syncing)

    This lets you evaluate the partner’s quality, communication, and reliability before committing to full builds.

    Final Thoughts

    Scaling your development capabilities doesn’t have to mean hiring. With the right outsourced partner, you can:

    • Say yes to more projects
    • Offer broader tech stacks
    • Reduce overhead
    • Maintain your creative edge
    • Deliver consistently—without delays or internal overload

    In a world where agility matters more than headcount, outsourcing smartly can be your competitive advantage.

  • 17 years ago, a client visit to remember

    17 years ago, a client visit to remember

    In 2008, when we were just starting out with a team of 5 developers, our clients Dan and Audrey who are frequest travellers visited India and also came to meet us. Below are some excerpts from their blog post from their blog Uncornered Market which they posted in the same year.


    Not long after breakfast, we were sitting with Sharan and his business partner Rajiv, our previously virtual friends. They were the reason we had come to Chandigarh. Sharan had completed a small software project for me (to help put the finishing touches on our photo gallery) the year before. After the project, Sharan and I continued to stay in touch.

    When he found out we were coming to India, we received an invitation to visit.

    After we spent time in their office, Sharan and Rajiv invited us to wait out a power outage at their apartment.

    They and their living quarters, an open one-floor plan shared by five young guys working in the IT and telecom sectors, represented the real-life profile of the Indian IT and outsourcing boom that you read about in newspapers. All of this – the office, the apartment, the outlook – was the face of India’s young and rapidly emerging middle class.

    We sat down with Sharan and Rajiv together on a bed-cum-couch and continued asking questions of one another……..

    ………After lunch, we hopped on the backs of Sharan’s and Rajiv’s motorcycles and rode into town. We were thankful that Chandigarh sequestered its cows on its outskirts – fewer obstacles to dodge.

    After spending two days and several meals together, we were sad to say goodbye; we sincerely look forward to returning some day.

    While our face-to-face visit began in their office, it was the meal that really sealed our friendship. As it unfolded, we lived out a proverb: we shared food, we shared stories, we shared ourselves.